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Our cultural and business dialogue is saturated with numerical rankings. What customer insight can we gain from this trend? This brief is the first in a series exploring the value and limits of numerical ratings, and their utility for brand owners. Category: Branding, Strategy, Opinion. Reading Time: 4-6 min. Illustrated.
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Many new ventures need good branding before they can afford it. In this white paper, David Laufer draws on his decades of experience creating successful startup brands. Those that succeed and grow dramatically share 5 fundamentals. The goal is to get young companies started with intelligent choices early in the game so they don’t create problems that will be expensive to undo later. They include Inside/Outside Knowing, Brand Positioning, Typography, Competitive Strategy, Important branding terms and concepts. Category: Branding, Strategy, Best Practices. Reading Time: <10 min. Illustrated
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Dialogues With Creative Legends
AHA MOMENTS IN A DESIGNER’S CAREER
240 pages, Illustrated.
English Edition: New Rider’s Press, ISBN-13:978-0321885647; Kindle Edition: ISBN-10:0321885643; Chinese Edition: Post and Telcom Press, Hong Kong, ISBN-13: 978-7115344168
What is the role of creativity in complex business situations? David Laufer’s widely acclaimed book explores the role of mentoring in development of Design Thinking, and the fundamental nature of the creative process. It is at once highly personal and strikingly universal. The author interviews many influential design and business leaders of the late 20th century, including film makers, designers, business leaders, entrepreneurs. There are more than 40 dialogues in all. From the dialogues emerge important and actionable insights on creativity, client relationships, mentoring, and role of design thinking in society.
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To purchase the book with a complimentary 35% discount click the book image above. At checkout, enter the discount code AHAMOMENTS.
Category: Creativity, Innovation, Design Thinking, Mentoring
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The Writer’s Guide to Annual Reports
HOW TO RESEARCH, STRATEGIZE, BRAINSTORM, OUTLINE, AND WRITE THE ULTIMATE ANNUAL REPORT.
155 pages; ISBN-13:978-1439207673
Robert Roth, veteran of many award winning annual reports, including Emirates Air, Ralph Lauren Polo, and dozens of others, puts his years of experience in financial reporting into a succinct, orderly and battle-tested book. The Writers Guide to Annual Reports is widely recognized as the leading book on the subject. His crisply stated fundamentals are equally useful for many other types of communications projects. While most books about writing for business focus on writing style or technique, Roth’s approach is organizational, conceptual and very grounded in real world challenges of interviewing harried executives. Category: Writing, Financial Reporting, Strategy, Best Practices.
- Brand origination
- Product Development
- Service Design
- Cultural Venues
- Corporate Histories
- Annual Reports
- Foreign Direct Investment
- Strategies for excellence
- Mobile & Interactive
- Books & Publications
- MarCom program review