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We have a track record of originating brand marks and branding systems that stand the test of time.

In our four decades of professional experience, we have developed startup brands and watched them go through hypergrowth, to IPO or sale at very high multiples of their original value. We know what works in branding.

Branding as a science is supported by a large body of literature and research, but most of it is related to consumer products.

Our proprietary BrandExpertiseTM platform grows out of our extensive experience in branding companies without a physical product. If your organization uses its experience, intelligence, or expertise as a differentiator in your marketplace, there is a good probability BrandBook LLC can increase the value of your brand and the effectiveness of your marketing spend.