Designing Valuable Brands for Expertise-Based Enterprises

Cultivating Mentoring with the Genius Class

Aha Moments: Dialogues with Creative Legends

Cultivating Mentoring with the Genius Class

“Life Lessons in design are hard to come by; insights from iconic practitioners are even harder… [Dialogues With Creative Legends is] a wonderful compendium of conversations, interviews and stories shedding light on our career choices. A great read.”–Clement Mok, former creative director, Apple Computer and President Ex-Officio, AIGA, the professional association for Design.

This book covers the design profession, but much of it generalizes well to all talent and expertise-based enterprises. Available on Amazon and at booksellers everywhere.


David LauferDavid Laufer is Managing Partner of BrandBook LLC, an Atlanta based design firm specializing in branding for expertise-based enterprises. He is the author of Dialogues with Creative Legends, Aha Moments in a Designer’s Career (New Riders, 2012). He is a founding trustee of the Atlanta Chapter of AIGA, the professional association for Design, and is active in Little Free Libraries, a global literacy action movement.