David Laufer

Managing Partner
Creative Direction
New Product Development

Thirty year design career includes financial reporting, branding and product design, exhibit and interpretive design. [see client list]

Worked industrial advertising, US Steel, PPG Industries, Alcoa, Westinghouse.

Worked book publishing, Time-Warner, Random House, McGraw Hill, Avon Books,  Oxford University Press, New York.

Founding trustee /past president of AIGA, The Professional Association for Design, Atlanta Chapter. Elected AIGA Fellow, 2017. Past president National Investor Relations Institute Atlanta chapter.

BFA in design Carnegie Mellon University. Phi Kappa Phi Scholar. Champion International Imagination Scholar.  Graduate study with George Nelson at Pratt Institute, NY

More than 100 awards for design; serves as a judge for design competitions, Including the ARC awards for financial reporting.

Author of Dialogues with Creative Legends, Contributor to Design Intelligence, Graphic Arts Monthly, Hypepotamus. Active in “Little Free Libraries” global literacy action movement. Collects pictures of manhole covers the world around. Special passion for book design.


Over the last 25 years, virtually every BrandBook project has involved collaboration with special talent and organizations.

We acknowledge and thank those who have contributed immeasurably to our creative product and marketing successes.

Robert Roth

Robert Roth

Writer, Empathizer, & Messaging Strategist

Winner of numerous industry honors, including ARC, LACP, Galaxy and Stevie awards. Author of “The Writer’s Guide to Annual Reports” Global client base, including Polo Ralph Lauren, Emirates Airlines, The Coca-Cola Company, Newell Rubbermaid, Neenah Paper, Synchrony Financial, and Equifax. Loves espresso. Able to reduce mounds of strategic planning to clear prose, and vice versa.

Jane Schuette

Jane Schuette

Change Management Consultant, Team Facilitator

Expert on team building and change management. Master’s degree in education from St. Mary’s. Facilitated more than 100 executive training sessions for elite audiences in education, business, and government. Clients include the U.S. Department of Defense, Cargill, American Express, Land o'Lakes, and Toastmasters Leadership Training. Lumina Certified, Covey Institute Trained. Collects vintage Barbie ensembles.

Kit Hughes

Kit Hughes

Thought leader in UX; digital strategy expert

Degrees from UGA and MIT. Led interactive projects for Philips Healthcare and Philips Consumer divisions. Conducts business entirely on mobile. Recognized leader in mobile and digital strategy. Founded Look-Listen; Made the Inc. 500. Speaks on digital and social issues worldwide. Played lead in a rock band. Makes waves, makes sense.

Jason Cooper

Jason Cooper

Interaction Designer, Trainer, Information Architect

School of hard knocks. Well versed in what actually works in digital. Creates web-based market resource sites, Digital Asset Management sites. Expert in web to print. WordPress wizard. Skilled in 3D rendering. Excels at explaining technology and training others at all skill levels. Makes code look easy. Drives a Jag.

Karla Sinclair

Karla Sinclair

Online Marketing & Social Media Strategist

Former publisher of Atlanta DayBook, Marketing Director at Homespice Decor, Product Manager at Frontline Selling. Insatiable curiosity about all things online. Background in Marketing, PR, IT, Sales and product development. Agile. Specializes in leveraging content for results. Focused on choosing channels to energize a target audience. History buff who loves jazz.

Creative Mentors

Anson E. Laufer
Barbara Bertoli
Lou Dorfsman
Heinz Edelmann

Ed Fisher Jr.
Doug Grimmett
Walter Herdeg
Dennis Ichiyama

Herb Lubalin
Peter Mayer
Richard Nebiolo
George Nelson

Herbert Olds
Paul Rand
Fred Schneider
Massimo Vignelli

Robert E. Wages
Tom Wood
And Especially
Geraldine A. Laufer

Business Mentors

Antonin Aeck, FAIA
Richard Anwyl
David Baker

Linda Bishop
Ed Briesemeister
Michael Gaddis

Ed Gottschall
Jim Grace
Douglass Grimmett

Coleman Loper
Harry Miller
Tom Murphy

F. J. “Bill” Seay
Robert Scudelari
Sid Topol

Graphic & UX Designers

Jake Aull
Mike Bates
Gregg Bauer
Dan Hobbs

Arna Ionescu
Brad Knox
Brent Lewis
David K. Levy

Bill Loring
Steve Martin
Taylor Pate
Jane Pelosi

Phill Scopp
Scott Walters
Barton Wood
Ed Young

Marla Zafft


Cotten Alston
Skip Brown
Lucinda Bunnen
Jerry Burns

Ty Butler
Flip Chalfant
Harry Giglio
Steve Gregory

Neal Higgins
Chipp Jamison
Jay Maisel
Barbara Morgan

E. Alan McGee
Starr Ockenga
Eliot Porter
Chip Simone

Ezra Stoller
Arthur Tress

Illustrators & Special Talents

Mark Andressen
Ann Boyajian
Michael Goodman

Dave Gaadt
Susan Gross
Sanjay Kothari

Ann Otterness
Drew Rose
Kevin Collander

Oren Sherman
Hal Tench

Videographers & Producers

Steve Flood

Keeley Muse

Paul Wages

Jaye Watson

Theodore Lawrence

Technical Geniuses

David Bright
Arthur Chartow

Jim Crumley
Virginia Dilkes

Jim Gibson
‘Wild Bill’ Gillespie

Stuckey McIntosh
David New

John Nitto
Bob Pace
Jeremy Pollack

Spiritual Guides

Michael Landry

Pete Lunati

Rev. Betsy Lunz

Tom Prichard

Michael D. Spring
Dean Stokes