New Product Development
New Product Development
Thirty year design career includes financial reporting, branding and product design, exhibit and interpretive design. [see client list]
Worked industrial advertising, US Steel, PPG Industries, Alcoa, Westinghouse.
Worked book publishing, Time-Warner, Random House, McGraw Hill, Avon Books, Oxford University Press, New York.
Founding trustee /past president of AIGA, The Professional Association for Design, Atlanta Chapter. Elected AIGA Fellow, 2017. Past president National Investor Relations Institute Atlanta chapter.
BFA in design Carnegie Mellon University. Phi Kappa Phi Scholar. Champion International Imagination Scholar. Graduate study with George Nelson at Pratt Institute, NY
More than 100 awards for design; serves as a judge for design competitions, Including the ARC awards for financial reporting.
Author of Dialogues with Creative Legends, Contributor to Design Intelligence, Graphic Arts Monthly, Hypepotamus. Active in “Little Free Libraries” global literacy action movement. Collects pictures of manhole covers the world around. Special passion for book design.
Winner of numerous industry honors, including ARC, LACP, Galaxy and Stevie awards. Author of “The Writer’s Guide to Annual Reports” Global client base, including Polo Ralph Lauren, Emirates Airlines, The Coca-Cola Company, Newell Rubbermaid, Neenah Paper, Synchrony Financial, and Equifax. Loves espresso. Able to reduce mounds of strategic planning to clear prose, and vice versa.
Expert on team building and change management. Master’s degree in education from St. Mary’s. Facilitated more than 100 executive training sessions for elite audiences in education, business, and government. Clients include the U.S. Department of Defense, Cargill, American Express, Land o'Lakes, and Toastmasters Leadership Training. Lumina Certified, Covey Institute Trained. Collects vintage Barbie ensembles.
Degrees from UGA and MIT. Led interactive projects for Philips Healthcare and Philips Consumer divisions. Conducts business entirely on mobile. Recognized leader in mobile and digital strategy. Founded Look-Listen; Made the Inc. 500. Speaks on digital and social issues worldwide. Played lead in a rock band. Makes waves, makes sense.
School of hard knocks. Well versed in what actually works in digital. Creates web-based market resource sites, Digital Asset Management sites. Expert in web to print. WordPress wizard. Skilled in 3D rendering. Excels at explaining technology and training others at all skill levels. Makes code look easy. Drives a Jag.
Former publisher of Atlanta DayBook, Marketing Director at Homespice Decor, Product Manager at Frontline Selling. Insatiable curiosity about all things online. Background in Marketing, PR, IT, Sales and product development. Agile. Specializes in leveraging content for results. Focused on choosing channels to energize a target audience. History buff who loves jazz.
Anson E. Laufer
Ed Fisher Jr.
Robert E. Wages
Geraldine A. Laufer
Antonin Aeck, FAIA
F. J. “Bill” Seay
David K. Levy
E. Alan McGee
‘Wild Bill’ Gillespie
Rev. Betsy Lunz
Michael D. Spring