Portfolio
Brand Marketing
Brand Marketing
Brand Marketing
Brand Marketing
brand Marketing
Ideation and Design Thinking
Client: WILSONART
Industry Position: World leader in Laminates
Agency: Brown Industries
Assignment: Specifier Sample Kit System for WilsonArt Engineered floors.
brand Marketing
Zero Emissions Packaging Strategy
Dialogue with the BPS sales force uncovered several opportunities; one—switching from metal closures to concealed magnets—reduced the time required to open and access samples from 11.5 to 1.5 seconds.
Informed choice of materials, inks, adhesives, processes, and wind offsets met mission zero. We created a ‘parent’ assembly that could be run in volume, then customized as needed for each product line.
Client: BENTLY PRINCE STREET
Industry Position: Niche player in a high end commercial floor covering marketplace.
Agency: Brown Industries
Assignment: Revamp Specifier Sample Kit System the entire line of commercial carpets to achieve and promote “Mission Zero”—packaging and product with no carbon load.
brand Marketing
Design Thinking for Specifier Sampling
Client: ARMSTRONG FLOORS
Industry Position: Market Leader in many categories fo hard surface flooring
Agency: Brown Industries
Assignment: Explore ideas for different ways to make Armstrong’s fan swatchbooks interesting and accessible to commercial specifiers. We wireframed a variety of structural treatments to zero in on the best solution, then carried it through production.
experiential design
Exhibition Design for 2015 World Gas Conference, Paris
Client: INDONESIA GAS ASSOCIATION
Industry Position: IGA is a consortium of 25 major industries with interests in Indonesia’s natural gas industry, representing more than 100 Trillion Cu.Ft. of proven reserves.
Assignment: BrandBook was engaged by IGA to design a 115 m2 (1240 s.f.) exhibit promoting Indonesia’s natural gas industry. Its principal purpose was to demonstrate the tremendous opportunity for economic growth of Indonesia’s natural gas industry to foreign investors. the booth included networked motion graphics, an interactive wall map and private conference space. It also featured a coffee bar offering a selection of gourmet Java and Sumatran coffees.
Results: More than 2500 World Gas Conference delegates, including world leaders, Institutional Investors and Industry executives visited the exhibit, resulting in significant commitments for new partnerships and direct investment.
experiential design
Apollo 11 Fiftieth Anniversary
Exhibition Design 800 m2 (8,500 sq.ft.) exhibition
Client: COMPUTER MUSEUM OF AMERICA
Industry Position: 3rd largest Computer Museum in the world
Assignment: The Apollo missions in the 1960’s accelerated technical advances in rocketry, human space flight, telemetry, guidance, and numerous other areas. Most of all, Apollo’s need for onboard computing accelerated the development of computing. The Apollo Guidance Computer is credited with kick-starting the minaturization of circuitry, memory and kick-starting the microputing revolution. Brandbook designed the exhibit including a lunar lander, a history of rocketry, and an exhibit of computing in space. Brandbook reasearched and developed detailed interpretive sessons on each topic.
Results: The Apollo exhibition drew attention from more than 60 media outlets, and visitors from
experiential design
Supercomputing: Vanquishing the Impossible
Exhibition Design 1,132 m2 (12,000 sq.ft.) exhibition
Client: COMPUTER MUSEUM OF AMERICA
Industry Position: largest collection of historical supercomputers in the world
Results: The supercomputing exhibition drew attention from more than 60 media outlets, and visitors from all over the US and spurred donations of new computing assets, including a 1,200 volume library on high performance computers.
expertise-based design
Branding an Agile Innovator
Client: ELECTRICAL CABLE SPECIALISTS
Industry Position: ECS is a distributor of specialized electrical cable used in heavy
industry. ECS differentiates from its large competitors with technical expertise and end to end service.
Assignment: Rebranding & development of marketing programs and sub brands, development of Mobile App, Customer Training, Investor Relations.
Design Strategy: Brandbook conducted a study of competition and interviews with key clients and vendors. The findings pinpointed what customers saw as the differentiating factors; these became the foundation of a brand strategy for long term growth.
Results: Strong branding and operational excellence lead to 500% in sales over a 7 year period.
Brandbook’s Branding execution includes Signage, Marketing, Sales Support, Web & Mobile design, information graphics, and investor communications.
expertise-based design
Mobile App development for Industrial Cable inventory Management
Client: ELECTRICAL CABLE SPECIALISTS
Industry Position: ECS provides technical support for complex electrical cable used in heavy industry.
Assignment: Expand ECS’s high touch service philosophy beyond ordering and fulfillment—to streamline the customer’s cable inventory management.
Brand Strategy: Brandbook collaborated with Monumental Interactive to develop an app that uses bar codes and mobile devices to track every reel of cable from delivery to recycling.
Results: Efficiency of cable utilizatation among customers who have adopted ReelTrack® has increased by as much as 12%. And, ECS has broadened industry recognition as the premiere brand for innovation and service excellence.
expertise-based design
An Academic Society rebrands for the Digital Age
Client: ORAL HISTORY ASSOCIATION
Industry Position: OHA is the premiere learned society
for the creation and study of recorded interviews as primary history. Changing membership profiles and fast evolving technological landscape necessitated a rethink of strategy and
brand.
Assignment: Create a new look for an organization with roots in analog media, to attract and provide value to a new generation of digital practitioners.
Brand Strategy: BrandBook conducted stakeholder interviews and developed a set of core values to society that reflect the excitement and immediacy of recorded interviews as history.
Results: OHA’s new branding helped kick off its 50th year with a new mission, with record membership and a surge of new interest in the field. The branding has positioned OHA as the accessible authority; teacher and technologist for
a new generation of oral historians.
The OHA brand guide provides a family of fonts and size relationships that promote consistency, ease of reading, and ease of administration.
Every experise-based brand requires a family of brand marks to adapt to different media, different size constraints, Brandbook provided a variety of color and b&w ‘signatures” in a simple yet effective brand guide. This has helped balance ease of use with consistency of presentation.
OHA logo 1985-2015
OHA’s signature sky blue color and the OHA acronym were found to be the key source of equity to be retained in the rebranding.