David Laufer
Managing Partner
Creative Direction
New Product Development
People
Thirty year design career includes financial reporting, branding and product design, exhibit and interpretive design. [see client list]
Worked industrial advertising, US Steel, PPG Industries, Alcoa, Westinghouse.
Worked book publishing, Time-Warner, Random House, McGraw Hill, Avon Books, Oxford University Press, New York.
Founding trustee /past president of AIGA, The Professional Association for Design, Atlanta Chapter. Elected AIGA Fellow, 2017. Past president National Investor Relations Institute Atlanta chapter.
BFA in design Carnegie Mellon University. Phi Kappa Phi Scholar. Champion International Imagination Scholar. Graduate study with George Nelson at Pratt Institute, NY
More than 100 awards for design; serves as a judge for design competitions, Including the ARC awards for financial reporting.
Author of Dialogues with Creative Legends, Contributor to Design Intelligence, Graphic Arts Monthly, Hypepotamus. Active in “Little Free Libraries” global literacy action movement. Collects pictures of manhole covers the world around. Special passion for book design.
Relationships
Over the last 25 years, virtually every BrandBook project has involved collaboration with special talent and organizations.
We acknowledge and thank those who have contributed immeasurably to our creative product and marketing successes.
Creative Mentors
Anson E. Laufer
Barbara Bertoli
Lou Dorfsman
Heinz Edelmann
Ed Fisher Jr.
Doug Grimmett
Walter Herdeg
Dennis Ichiyama
Herb Lubalin
Peter Mayer
Richard Nebiolo
George Nelson
Herbert Olds
Paul Rand
Fred Schneider
Massimo Vignelli
Robert E. Wages
Tom Wood
And Especially
Geraldine A. Laufer
Business Mentors
Antonin Aeck, FAIA
Richard Anwyl
David Baker
Linda Bishop
Ed Briesemeister
Michael Gaddis
Ed Gottschall
Jim Grace
Douglass Grimmett
Coleman Loper
Harry Miller
Tom Murphy
F. J. “Bill” Seay
Robert Scudelari
Sid Topol
Graphic & UX Designers
Jake Aull
Mike Bates
Gregg Bauer
Dan Hobbs
Arna Ionescu
Brad Knox
Brent Lewis
David K. Levy
Bill Loring
Steve Martin
Taylor Pate
Jane Pelosi
Phill Scopp
Scott Walters
Barton Wood
Ed Young
Marla Zafft
Photographers
Cotten Alston
Skip Brown
Lucinda Bunnen
Jerry Burns
Ty Butler
Flip Chalfant
Harry Giglio
Steve Gregory
Neal Higgins
Chipp Jamison
Jay Maisel
Barbara Morgan
E. Alan McGee
Starr Ockenga
Eliot Porter
Chip Simone
Ezra Stoller
Arthur Tress
Illustrators & Special Talents
Mark Andressen
Ann Boyajian
Michael Goodman
Dave Gaadt
Susan Gross
Sanjay Kothari
Ann Otterness
Drew Rose
Kevin Collander
Oren Sherman
Hal Tench
Videographers & Producers
Steve Flood
Keeley Muse
Paul Wages
Jaye Watson
Theodore Lawrence
Technical Geniuses
David Bright
Arthur Chartow
Jim Crumley
Virginia Dilkes
Jim Gibson
‘Wild Bill’ Gillespie
Stuckey McIntosh
David New
John Nitto
Bob Pace
Jeremy Pollack
Spiritual Guides
Michael Landry
Pete Lunati
Rev. Betsy Lunz
Tom Prichard
Michael D. Spring
Dean Stokes
