We play the long game.
Branding is, ultimately, a wealth building strategy; the principal reason to invest in a brand is to build something of long term value.
Measuring Success
We measure our success as brand developers by the success of the brand owners.
Brands that deliver
Successful brands have integrity: they make a promise and deliver on that promise. A trusted brand transcends changes in ownership.
Creating Brand Equity
Successful brands have a purpose that can be clearly stated. Successful brands have ethos: their appearance expresses their core values.
MILLER GALLMAN DEVELOPERS, founded in 1995, was among the first commercial developers of loft residences in the Southeastern United States. Startup branding package included print, environmental, way-finding, web and digital applications. Their theme “Creative Spaces for Creative People” provided a new generation of in town dwellers with exciting new options. Miller Gallman pioneered the use of historic tax credits to create more than 400 residences worth in excess of $70 million. BrandBook also provided sub branding for individual properties and operating companies.
BLAZING EDITIONS was a lean startup in 2004. BrandBook created a branding package for startup digital fine art printer, begun when digital fine art printing was a hacker’s enterprise, with a single digital proofing device in the founder’s basement. With little more than a few samples, and a carefully articulated brand on some trade show handouts, Blazing Editions established a beach head in a nascent industry. Within a decade Blazing Editions grew into one of the top 5 Giclée printers in the nation by volume.
BEERS CONSTRUCTION had operated under a single brand for 5o years. Management saw opportunity as markets changed. Beers initiated a strategic restructuring to create a holding company with a portfolio of operating companies for each target sector. Clear strategy and excellent leadership and a dedication to craft built on the core Beers brand promise: quality, service, and price predictability. In that decade, Beers built numerous high visibility buildings, and revenues grew twelvefold. The restructuring paid off both in sales and brand equity; Beers grew beyond its home market into one of the most respected builders in the Southeastern US. Soon thereafter the company was acquired at a significant premium to book value.
