Design is the fundamental soul of a human-made creation that expresses itself in successive outer layers of the product or service. – Steve Jobs
Photo Credits
Automotive Design: BMW
Design: BrandBook.us
David Laufer is Managing Partner of BrandBook LLC, an Atlanta based design firm specializing in branding for expertise-based enterprises. He is the author of Dialogues with Creative Legends, Aha Moments in a Designer’s Career (New Riders, 2012). He is a founding trustee of the Atlanta Chapter of AIGA, the professional association for Design, and is active in Little Free Libraries, a global literacy action movement. @Dav1dLaufer – www.brandbook.us
